A Challenge to Redefine Blended Whisky Norms

London-born blended whisky brand Compass Box introduced a new value to the category—“craft-driven premium”—challenging conventional perceptions of blended whisky. To mark the release of the 2026 limited edition of its signature expression, Hedonism, whisky maker Samuel Travers visited Japan. What philosophy of craftsmanship lies behind this indulgent dram, created as a moment of self-reward?

Original article by SPUR

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